The role of a marketing coordinator or manager can vary dramatically from organization to organization: marketing in a large, product-driven company will differ greatly from marketing in a small knowledge-based start-up or not-for-profit organization. A well-rounded management education that includes the tools and frameworks to understand consumers, market trends, and competitive marketing strategies, is critical to success.
Your Athabasca University (AU) online Bachelor of Management will prepare you to tackle the marketing challenges of any organization, as well as to take on associated management responsibilities in finance, operations, and human resources for your unit or department.
The following are the requirements for completing years three and four of your online Bachelor of Management, Major in Marketing, assuming you have taken years one and two with AU. If you hold a college diploma, review our post-diploma program plans and contact a program advisor (see ‘Next Steps’ at right) to assist you with course selection.