The role of a marketing coordinator or manager can vary dramatically from organization to organization: marketing in a large, product-driven company will differ greatly from marketing in a small knowledge-based start-up or not-for-profit organization. A well-rounded management education that includes the tools and frameworks to understand consumers, market trends, and competitive marketing strategies, is critical to success.

Your Athabasca University (AU) online Bachelor of Management will prepare you to tackle the marketing challenges of any organization, as well as to take on associated management responsibilities in finance, operations, and human resources for your unit or department.

The following are the requirements for completing years three and four of your online Bachelor of Management, Major in Marketing, assuming you have taken years one and two with AU. If you hold a college diploma, review our post-diploma program plans and contact a program advisor (see ‘Next Steps’ at right) to assist you with course selection.

Required Courses (45 credits)

ACCT 245Accounting for Managers of Not-for-Profit Organizations

ACCT 250Accounting for Managers

ACCT 253Introductory Financial Accounting*

*Students who are planning to pursue a professional accounting designation are advised to take ACCT 253.
ADMN 232

Introduction to Management*

* Students are strongly encouraged to register in ADMN 232 early in their program.

ADMN 233Writing in Organizations*

* Students are strongly encouraged to register in ADMN 233 early in their program.

COMM 243


COMM 277

Interpersonal Communication


Group Communication

CMIS 245Microcomputer Applications in Business (Windows)(3)
ECON 247Microeconomics(3)
ECON 248Macroeconomics(3)
FNCE/ECON 300Financial Economics

FNCE 370Overview of Corporate Finance
LGST 369Commercial Law(3)
MGSC 301

Statistics for Business and Economics I*

*strongly recommended


MATH 215Introduction to Statistics

MATH 216Computer-oriented Approach to Statistics

MKTG 396Introduction to Marketing(3)
ORGB 364Organizational Behaviour(3)
PHIL 252

Critical Thinking

PHIL 333

Professional Ethics


PHIL 337Business Ethics
SOCI 321Sociology of Work and Industry(3)

Options* (15 credits)

1. Business and Administrative Studies credits at the junior (200) or senior (300/400) level(3)
2. Non "Business and Administrative Studies" credits with a minimum of 6 credits at the senior (300/400) level (12)
* A maximum of 3 credits allowed in any area of study at the preparatory (100) level.

Required Courses (18 credits)

ADMN 417International Business Management(3)
CMIS 351Management Information Systems(3)
ECOM 320Overview of e-Commerce(3)
ECON 401The Changing Global Economy*

*Students who have taken ECON 301 may not take ECON 401.
HRMT/ORGB 386Introduction to Human Resource Management(3)
ADMN 404Strategic Management*
 * ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program. 

Marketing Major Required Courses (9 credits)

MKTG 406Consumer Behaviour(3)
MKTG 440Marketing Strategy(3)
MKTG 466Marketing Research(3)

Options (33 credits)

1.1. Two other senior marketing courses(6)
2.Senior (300 or 400) level Business and Administrative Studies credits(6)
3.Non "Business and Administrative Studies" credits. At least 15 credits required at the senior (300 or 400) level. Students must select nine credits (three courses) from the critical perspectives courses as outlined in the Bachelor of Management program.(21)