The role of a marketing coordinator or manager can vary dramatically from organization to organization: marketing in a large, product-driven company will differ greatly from marketing in a small knowledge-based start-up or not-for-profit organization. A well-rounded management education that includes the tools and frameworks to understand consumers, market trends, and competitive marketing strategies, is critical to success.

Your Athabasca University (AU) online Bachelor of Management will prepare you to tackle the marketing challenges of any organization, as well as to take on associated management responsibilities in finance, operations, and human resources for your unit or department.

The following are the requirements for completing years three and four of your online Bachelor of Management, Major in Marketing, assuming you have taken years one and two with AU. If you hold a college diploma, review our post-diploma program plans and contact a program advisor (see ‘Next Steps’ at right) to assist you with course selection.

Required Courses (39 credits)

ACCT 250Accounting for Managers(3)
 or
ACCT 253Introductory Financial Accounting*

*Students who are planning to pursue a professional accounting designation or further courses in FNCE are advised to take ACCT 253.
ADMN 232

Introduction to Management*

* Students are strongly encouraged to register in ADMN 232 early in their program.

(3)
ADMN 233Writing in Organizations*

* Students are strongly encouraged to register in ADMN 233 early in their program.
(3)
COMM 243Interpersonal Communication(3)
 or

COMM 277

Group Communication

CMIS 245Microcomputer Applications in Business (Windows)(3)
ECON 247Microeconomics(3)
ECON 248Macroeconomics(3)
LGST 369Commercial Law(3)
MGSC 301

Statistics for Business and Economics I

(3)
MKTG 396Introduction to Marketing(3)
MATH 244Business Mathematics(3)
 or
MATH 260

Calculus for Social Sciences and Economics*

* Recommended for students who wish to pursue 400-level FNCE courses.

 or
MATH 265Introduction to Calculus I
 or
MATH 270Linear Algebra I
PHIL 252

Critical Thinking

(3)
PHIL 333

Professional Ethics

(3)
 or
PHIL 337Business Ethics

Options* (21 credits)

1. Business and Administrative Studies credits at the junior (200) or senior (300/400) level(3)
2. Non "Business and Administrative Studies" credits with a minimum of 12 credits at the senior (300/400) level (an ENGL course is recommended) (18)
* A maximum of 3 credits allowed in any area of study at the preparatory (100) level.

Required Courses (30 credits)

ACCT 355Cost Analysis(3)
ADMN 417International Business Management(3)
 or
ECON 401The Changing Global Economy
CMIS 351Management Information Systems(3)
FNCE/ECON 300Financial Economics(3)
 or
FNCE 370Overview of Corporate Finance
MGSC 312Statistics for Business and Economics II(3)
MGSC 368Introduction to Production and Operations Management(3)
 or
MGSC 369Service Operations Management
ORGB 364Organizational Behaviour(3)
HRMT 386Introduction to Human Resource Management(3)
ADMN 404Capstone I: Strategic Management*
(3)
ADMN 405Capstone II: Application and Integration of Contemporary Business Topics*(3)
 * ADMN 404 and ADMN 405 must be taken with AU. Transfer credit will not be awarded. These courses should be taken as the last courses in the program. 

Marketing Major Required Courses (15 credits)

MKTG 406Consumer Behaviour(3)
MKTG 440Marketing Strategy(3)
MKTG 466Marketing Research(3)
 Two other senior MKTG courses(6)
 

Options (15 credits)

1.Senior (300 or 400) level Business and Administrative Studies credits(9)
2.Senior (300 or 400) level Non "Business and Administrative Studies" credits.(6)