Terry Beckman, PhD

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Associate Professor & Associate Dean, Research & Accreditation

Areas of Expertise: Marketing; Branding; Identity; Authenticity; Network Theory



  • PhD – Queen’s University
  • MBA – University of Victoria
  • BComm – University of Manitoba



Dr Terry Beckman joined the Faculty of Business core faculty in August 2010 from Queen’s University where he also received his PhD in Marketing. His research interests are primarily in marketing strategy, international business and corporate social responsibility. More specifically, he is interested in corporate branding, identity and reputation, relationship marketing, authenticity and network theories in relation to business-to-business marketing.

Dr Beckman teaches Marketing Management, Global Marketing, International Business Management and Doing Business in South-East Asia. Prior to arriving at Athabasca University, he taught at Queen’s University, The Royal Military College of Canada and the University of Victoria. He has an MBA in International Business from the University of Victoria and a Bachelor of Commerce (Hons) in Marketing from the University of Manitoba.

Dr Beckman’s background includes over 12 years of industry experience. Included in this are five years as a marketing representative, and two years as a manager of an IT support team for IBM Canada Ltd. He also worked as a marketing coordinator for the Canadian High Commission in Malaysia, and as a private consultant engaging in a variety of business feasibility studies and IT contracts.

Selected Recent Publications

  • Burton, S., Soboleva, A., Daellenbach, K., Basil, D. Z., Beckman, T., & Deshpande, S. (2017). Helping those who help us: Co-branded and co-created Twitter promotion in CSR partnerships. Journal of Brand Management, 24(4), 322-333.
  • Beckman, T. (2017). Authenticity in B2B Relationships: Do Channel Members Really Care? IAFOR Journal of Business Management, 1(2), 6-20.
  • Beckman, T., Khare, A. & Matear, M. (2016). Does the theory of stakeholder identity and salience lead to corporate social responsibility? The case of environmental justice. Social Responsibility Journal, 12(4), 806-819.
  • Markham, D., Khare, A., & Beckman, T. (2014). Greenwashing: A proposal to restrict its spread. Journal of Environmental Assessment Policy and Management, 16(4).
  • Khare, A., Beckman, T., & Crouse, N. (2011). Cities addressing climate change: Introducing a tripartite model for sustainable partnership. Sustainable Cities and Society, 1(4), 227-235.
  • Beckman, T., Colwell, A., & Cunningham, P. H. (2009). The emergence of corporate social responsibility in Chile: The importance of authenticity and social networks. Journal of Business Ethics, 86(2), 191.
  • Beckman, T., & Beckman, M. D. (2008). Book Review: A Twenty-First Century Guide to Aldersonian Marketing Thought - Reworking the Old Gold Mine. European Journal of Marketing, Vol. 41 (1/2).
  • Beckman, T. (2007). The Wroe River: The canyon carved by Alderson. European Business Review, 19(6), 452-467.

Selected Recent Conferences Presentations

  • Lam, H., Beckman, T. & Harcourt, M. (2018). Bring your own device (BYOD): Organizational control and justice perspectives. Presented at the Administrative Sciences Association of Canada, Toronto, Canada.
  • Beckman, T. (2017). Authenticity – The driving force behind the corporate brand saga. Presented at the Academy of Marketing Science Conference, San Diego, USA.
  • Lam, H., & Beckman, T. (2017). Bring your own device (BYOD): A blessing, or a curse? Presented at the Western Academy of Management, Palm Springs, USA.
  • Beckman, T., & Khare, A. (2016). Smart cities: ‘Smart’ lies in harmonizing economic and regulatory goals. Presented at the Academy of World Business, Marketing and Management Development Conference, Kracow, Poland.
  • Beckman, T., Lam, H., & Khare, A. (2016). Learning assessment must change in a world of digital ‘cheats’. Presented at the Administrative Sciences Association of Canada, Edmonton, Canada.