Certified Hockey Professional – Professional Education Program (CHP-PrEP)
The Business of Hockey Institute (BHI) was launched in early 2015 with the goal of improving the economic viability of professional and amateur hockey through education, research, consulting, and advocacy. As part of its educational mandate, BHI created the Certified Hockey Professional (CHP) designation.
The CHP was created with four inter-related objectives in mind:
- Identify and recognize the executives and managers whose efforts make it possible for others to play and watch the most exciting sport on the planet.
- Encourage talented executives and managers to pursue a career in the hockey business.
- Create a pool of draft-ready managerial talent to staff hockey-related organizations.
- Improve the economic viability of professional and amateur hockey
The CHP is only awarded to individuals who are members in good standing of BHI. In order to qualify, members must:
- Provide two reference letters affirming that they possess the professional demeanor and moral character expected of CHPs
- Provide evidence that they are familiar with, and able to apply, the core concepts of each of the functional areas of management (i.e., accounting, finance, marketing, organizational behaviour, human resources management, strategy, operations management). Evidence can come in the form of transcripts confirming a business degree or management degree at a recognized post secondary institution, transcripts confirming successful completion of courses in each of the functional areas of management, and/or submission of an employment portfolio that provides of evidence of 10 or more years of management experience in each of the functional areas of management
- Complete the CHP Professional Education Program (CHP-PrEP) through BHI’s academic partner, Athabasca University
- Accumulate a minimum of three years of full-time management experience, with at least two of those years being in one or more hockey-related organizations (e.g., franchises, leagues)
Those who hold the CHP are required to demonstrate on an annual basis that they are maintaining their professional currency through continuing education and attendance at industry events.
CHP Professional Education Program (CHP-PrEP)
The CHP-PrEP consists of six, senior MBA level courses that focus on business-related aspects of hockey. These courses were developed with input from executives representing both professional and amateur hockey (e.g., NHL, AHL, WHL, Hockey Canada) and all functional areas of the hockey business (e.g., marketing, finance, operations).
Prior to beginning your CHP-PrEP courses, you are required to take a one week orientation to ensure you are prepared for the online learning environment and set-up for success.
The six courses that comprise the CHP-PrEP are as follows:
- The Business of Hockey
- Marketing Hockey Strategically
- Integrated Marketing Communications for Hockey
- Game Day Management & Marketing
- Hockey Operations
- Managing Franchises Strategically
All six courses must be completed within three years of the date the first course was commenced.
CHP Course Schedule
Complete the six CHP-PrEP courses offered by Athabasca University. All applications to enrol in the CHP-PrEP are assessed by the Business of Hockey Institute (BHI). This is a competitive process with limited spots available in each annual cohort.
If necessary, accumulate hockey-related managerial experience
The CHP requires two years of experience working in a managerial capacity within hockey-related organizations. Ideally, members should be working within hockey-related organizations while completing the CHP-PrEP. However, in cases where members are using the CHP-PrEP to transition into the hockey business, BHI will do its best to assist in finding hockey-related employment.
Apply for the CHP designation
Once the CHP requirements have been met, members are encouraged to apply for the CHP designation. A panel appointed by BHI’s board of directors will review the applications and will either award the designation or notify the applicant of any additional requirements. Those who are successful may use the CHP designation as they see fit so long as they remain members in good standing of BHI.
You can apply to the CHP-PrEP:
If you are familiar with, and able to apply the core concepts of each of the functional areas of management (i.e., accounting, finance, marketing, organizational behaviour, human resources management, strategy, operations management).
Tuition and Fees
Tuition fees include textbooks and our learning environment software, but do not include Microsoft Suite (Word, Excel and PowerPoint are required), Internet charges, GST, and some travel and accommodation costs associated with the in-residence elective.
|Application & Admission|
|AU Application fee*||$200.00||due with your application|
|BHI Application fee*||$800.00||due with your application|
|BHI Admission fee*||$4,200.00||due upon acceptance|
|Certified Hockey Professional courses|
|Five CHP online courses||$34,155.00||$6,831.00 each, payable upon registration|
|One CHP in-residence course||$9,900.00||payable upon registration|
All fees are in Canadian dollars and are subject to change.
*Application fees, Admission fees, and international student program surcharge are non-refundable.