Terry Beckman, PhD

Terry Beckman joined the Faculty of Business core faculty in August 2010 from Queen’s University where he also received his PhD in Marketing.

Terry teaches Marketing Management, Global Marketing, International Business Management and Doing Business in South-East Asia. Prior to arriving at Athabasca University, he taught at Queen’s University, The Royal Military College of Canada and the University of Victoria. He has an MBA in International Business from the University of Victoria and a Bachelor of Commerce (Hons) in Marketing from the University of Manitoba.

Terry’s background includes over 12 years of industry experience. Included in this are five years as a marketing representative, and two years as a manager of an IT support team for IBM Canada Ltd. He also worked as a marketing coordinator for the Canadian High Commission in Malaysia, and as a private consultant engaging in a variety of business feasibility studies and IT contracts. This extensive experience helps Terry to bring managerial relevance into both his research and his teaching.

Terry’s research interests are primarily in marketing strategy, international business and corporate social responsibility. More specifically, he is interested in corporate branding, identity and reputation, relationship marketing, authenticity and network theories in relation to business-to-business marketing. He has published articles in the Journal of Business Ethics, the European Business Review, the Journal of Brand Management, Social Responsibility Journal and others, and a book review in the European Journal of Marketing.  Additionally, he has presented papers at several conferences, including the Academy of Marketing Science, Administrative Sciences Association of Canada, Social Marketing Advances in Theory & Research, the Conference on Historical Analysis & Research in Marketing (CHARM) and others.

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