Pierre Wilhelm, PhD

Pierre Wilhelm joined Athabasca University’s Faculty of Business in 2001 after completing a PhD program in Mass Communication at the University of Alabama.  His prior academic experience included teaching design and writing for new media at Canadore College in Ontario, writing for mass media at the University of Alabama, and writing French grammar and composition at the University of Regina. Pierre brought to our University many years of experience working as a professional communicator and instructional designer; he helped launch and guide the Write Site and Media Lab initiatives. Pierre brings an international dimension to our University as well; he enjoys contributing to French, Spanish, and German-speaking initiatives.

Pierre’s research interest focuses on the persuasive effects of commercial media messages and notably on the extent to which female viewers’ attention to media messages affects their body esteem.  His experiments test established communication theory and address practical implications of message viewing as well.

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