Norm O’Reilly is recognized as one of the leading scholars in the business of sports. He holds the Richard P. and Joan S. Fox Professor of Business and is Chair of the Department of Sports Administration at Ohio University’s College of Business. Ohio University is home to some of the world’s top ranked sport management programs, including its Masters of Sports Administration (MSA), Professional MSA (PMSA) and Bachelor of Sport Management (BSM). According to Sport Business International’s annual rankings, the MSA was #1 sport business graduate program globally in 2012, 2013, 2015 and 2016, the PMSA #1 (distance graduate program) in 2013, 2014, 2015, and 2016, and the BSM #2 in 2015.

Dr. O’Reilly has expertise in a range of business topics, including analytics, marketing, sponsorship, social media, sport finance, social marketing, tourism management, and management education. He has authored or co-authored seven books, 14 case studies in the Harvard/Stanford series, and more than 90 peer-reviewed journal articles. His books include the upcoming (2016) book Sports Business Management: Decision Making Around the Globe with George Foster and Tony Davila, and the 2015 book Global Sport Marketing: Sponsorship, Ambush Marketing and the Olympic Games, with Richard Pound, Rick Burton, Benoit Seguin and Michelle Brunette. At conferences, he has won 11 Best Paper awards and has more than 140 conference presentations to his credit. Dr. O’Reilly is the lead researcher on the Canadian Sponsorship Landscape Study, a highlight of the annual Canadian Sponsorship Forum since 2007, currently in its tenth edition.

In 2015, Dr. O’Reilly was awarded the Career Achievement Award by the American Marketing Association’s Sport Marketing Special Interest Group.

Dr. O’Reilly works closely with industry. He was recognized in 2013 as one of the “Five to Watch” in sport business in Canada by the Globe and Mail and is a lifetime Research Fellow of the North American Society for Sport Management. In 2011, he was the recipient of the University of Ottawa’s Media Excellence Award (for media coverage of his research). For nearly 10 years, he has been minority owner and partner consultant Toronto-based agency, T1, where he has worked for clients including Nike, UFC, Nissan, Canadian Olympic Committee, Canadian Association of Fire Chiefs, and many more. He also acts as a specialist on legal cases and has sat on the boards of many sport organizations. Dr. O’Reilly has been named ‘Assistant Chef de Mission’ for the Canadian Paralympic Team headed to the 2016 Paralympic Games in Rio, Brazil.

Prior to coming to Ohio University, Dr. O’Reilly taught at the University of Ottawa, the David Falk Center for Sport Management at Syracuse University, the Graduate School of Business at Stanford University, the School of Sports Administration at Laurentian University, and the Ted Rogers School of Management at Ryerson University. He has previously held positions as school director, vice-dean and director of a research centre. Dr. O’Reilly holds a PhD in Management from the Sprott School of Business at Carleton University, a MBA from the Telfer School of Management at the University of Ottawa, a MA in Sports Administration from the University of Ottawa, and a B.Sc. (Kinesiology) from the University of Waterloo. He currently holds visiting/adjunct appointments in Canada and Australia, and also holds the CGA/CPA Accounting Designation.

Prior to joining academia, Dr. O’Reilly had involvement as an administrator, including senior policy officer at Sport Canada, team manager and office manager at Triathlon Canada, and event manager for the 2008 Toronto Olympic Bid. He has been a member of the 2004, 2008 and 2010 Mission Staff for the Canadian Olympic Committee at the Olympic Games, and attended the 2012 Olympic Games in a research capacity.

PhD, Carleton University

MBA, University of Ottawa

MA, University of Ottawa

B.Sc., University of Waterloo

CPA, Chartered Professional Accountant

• Journal of Sport Management – Editorial Board Member, 2015 to present
• Sport, Business and Management: an International Journal – Regional Editor, 2010 to present
• International Olympic Committee – Peer-Reviewer of the IOC Advanced Olympic Research Grant Programme, 2015
• International Journal of Sport Finance – Member of Editorial Board, 2004 to present
• Journal of Brand Strategy – Member of Editorial Board, 2012 to present
• Case Studies in Sport Management Journal- Member of Editorial Board, 2011 to present
• Journal of Social Marketing – Member of Editorial Board, 2010 to present


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