Mark Francis, MBA
- Title: Academic Coach, Marketing
- Email: email@example.com
Mark holds an MBA and MA in Sports Administration as well as a Diploma in University Teaching. He works as a Part-time Lecturer in Sports Business at UCLA Anderson’s Center for Managing Enterprise in Media, Entertainment and Sports (MEMES), a Part-time Lecturer in Sports Technology at Camosun College, Professional Sports Business Columnist for “SportsFreak,” and as a Sports Management Consultant for BaAM Productions in Los Angeles where he oversees the firm’s marketing interests throughout the professional sports industry in the USA. BaAM is a premier event production & management firm whose signature events include the NHL Winter Classic, MLB All-Star FanFest, 2014 NHL Coors Light Stadium Series, Pro Football Hall of Fame FanFest 2014, the 2015 Pan American Games and most recently produced major projects for Stanford University and University of Notre Dame at the 2013 Rose Bowl and BCS Championship respectively. A recognized expert in the area of Fan Experience & Engagement Mark is a recognized expert and has significant interests in Mobile Fan Engagement Technologies, Social Media Marketing & ROI, Brand Management, Marketing, Business Development and Law.
Mark boasts a wealth of experience at all levels of sport from academic, business, administration and high-performance coaching perspectives which enable him to speak from experience when it comes to his business relationships and teachings. He speaks regularly on numerous topics related to the Business of Sports having appeared most recently at the LA Dodgers/LA Chamber of Commerce panel on Sports Technology, Beverly Hills Chamber of Commerce Panel on the “Art of Negotiation in Sports,” United Talent Agency Panel on Sports Technology, Prime Time Sports Management Conference (Toronto), KTLA, Chapman University Law School, Occidental College, UCLA Extension, University of New Brunswick and UCLA’s Annual Pulse Conference on Sports & Entertainment. Through his current and prior professional associations with numerous esteemed sports organizations, Mark has developed an extensive professional network throughout all levels of the sports industry, many of whom appear annually during his Sports Business program delivered through the Center for MEMES at UCLA’s Anderson School of Management.
A dedicated supporter of community involvement Mark also serves as Advisory Board Chair of the African Sports Business Association, and as Head Coach of the Men’s Hockey program at UCLA where he was selected as one of two finalists for the PAC 8 Coach of the Year Award for 2012. Mark was also selected as Head Coach of the PAC-8 Selects at the ACHA National Championships in Philadelphia in March of 2011 and 2013 respectively, and he recently completed a 2 year term serving as the Associate Executive Director of the PAC 8 Men’s Hockey Conference.
MBA, University of New Brunswick
MA Sports Administration, University of New Brunswick
University Teaching Diploma, University of New Brunswick