Innovation shouldn’t stop at centre ice

The game you see on the ice today is quite a bit different than it used to be – and it should be different – it’s quicker than ever, has more depth, and is much more marketable. Not only has the product on the ice changed but the business of hockey behind the scenes has changed too. Hockey is fast becoming a global entertainment force.

Athabasca University (AU) has collaborated with the Business of Hockey Institute (BHI) to develop elite, graduate level, hockey specific courses to elevate the business side of the game. These Certified Hockey Professional (CHP) courses are normally only offered as part of the AU MBA in Hockey Management but are being opened to non-program students for a limited time on a course-by-course basis.

“Opening the hockey courses to non-program students makes it possible for executives to acquire the knowledge they desire without committing to the full program – It’s a terrific way to sample the curriculum and experience the learning platform before committing to the full CHP” said Michael Mauws, Executive Director, Business of Hockey Institute.

Have you always wanted to delve a little deeper into understanding the business side of the game? Now is the time. Hockey Operations is the first course that is being offered and is starting on May 29. Registration deadline is May 10.

What are the costs to an NHL team to be competitive on the ice? What is the impact of free agency, collective bargaining, and salary caps on attaining and maintaining top player talent AND personnel and what implications do these have on total team performance? These are just some of the topics that will be discussed in Hockey Operations.

It is essential that a hockey team is competitive both on and off the ice. Learn more information about CHP courses and costs.

For information on how to register, please contact the Faculty of Business at business@fb.athabascau.ca