The global entertainment industry is fast-paced, lucrative, and competitive. All sports franchises are looking to win fans’ time, attention, and money.

Athabasca University has collaborated with the Business of Hockey Institute to develop an elite, graduate level, hockey specific MBA to elevate the business side of the game.

The hockey-specific Executive MBA builds on AU’s internationally acclaimed online Executive MBA program and focuses specifically on the issues, challenges, and opportunities confronting middle and senior level managers in a rapidly changing, global hockey industry. It will bring industry leaders, managers, executives, and academics together to debate, exchange ideas, conduct research, and collaborate, and take the sport of hockey into the future.

WHAT YOU EARN

Graduates earn a Master of Business Administration degree, awarded by Athabasca University, and a Hockey Management Certificate.

Graduates who have hockey management and leadership experience also earn the Professional Hockey Manager (PHM) designation from the Business of Hockey Institute.

computer click NEXT STEPS

Speak to an Advisor Online Info Sessions Download a Brochure How to Apply Top Prospects Scholarship

Application Deadlines:

MBA & CHP: March 15, 2017

CHP only: June 15, 2017

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BHI_logo2THE BUSINESS OF HOCKEY INSTITUTE

A ‘THINK TANK’ DEDICATED TO IMPROVING THE ECONOMICS OF HOCKEY

The inception of the Business of Hockey Institute (BHI) can be traced back to 2010 when a number of hockey executives, motivated to ensure hockey would thrive at both the professional and amateur levels, first started discussing the managerial challenges confronting hockey organizations.

Those involved were aware that the popularity of professional hockey was being limited by the popularity of other sports and entertainment options. They also recognized that the quality of professional hockey depended on the success of amateur hockey and amateur hockey registrations. However, registrations were being eroded by rising costs, aging infrastructure, and safety concerns, suggesting that hockey’s future as a global business enterprise could not be taken for granted.

In order to meet the challenges, a commitment was made to establish a non-profit “think tank” dedicated to improving the economics of hockey through education, research, consulting, and advocacy. As part of its educational mandate, this “think tank” would develop courses and, most importantly, an educational credential that would clearly identify individuals with both experience and formal training in the business of hockey.

At the end of 2014, BHI was formally incorporated. In January 2015, BHI’s academic partner, Athabasca University, launched the world’s first Executive MBA program specifically focused on the business of hockey.

Founders

Brian Burke, LLB
President of Hockey Operations
Calgary Flames

Ritch Winter, LLB
Managing Director (North America)
4sports & Entertainment AG

Directors

David A. Andrews
President & Chief Executive Officer
American Hockey League

Jim Bagshaw
Vice-president, Advertising, Sponsorship, and Marketing
Calgary Flames

Peter MacKinnon, PhD
President
Athabasca University

Craig MacTavish, MBA
General Manager
Edmonton Oilers

Nevin Markwart, CFA
Vice Chairman
Canoe Financial

Michael K. Mauws, PhD, ICD.D
Academic Director
Business of Hockey Institute

Norm O’Reilly, CA, PhD
Fox Professor of Management
Ohio University

Brad Robins
Chairman
The Robins Partnership

Ron Robison
Commissioner
Western Hockey League

Scott Smith
Chief Operating Officer
Hockey Canada

Fred Steer, CA
Executive Vice-president and Chief Financial Officer
Montreal Canadiens

Brian Yaworski, QC, ICD.D
Partner
Davis LLP

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PRESS AND SOCIAL MEDIA

RON ROBISON INTERVIEW
CBC Radio | Interview


YOU CAN NOW GO TO GRAD SCHOOL FOR HOCKEY
Bloomberg Businessweek | Article


BACK TO SCHOOL FOR EXECUTIVE MBA HOCKEY STUDENTS AT ATHABASCA UNIVERSITY

Calgary Sun | Article


ALBERTA-BASED BUSINESS PROGRAM TAKES HOCKEY FOCUS

Edmonton Sun | Article


HOCKEY EMBA TO TACKLE INDUSTRY SKILLS

TopMBA.com  | Article

ATHABASCA UNIVERSITY, WITH BUSINESS OF HOCKEY INSTITUTE, LAUNCHES HOCKEY MBA
Yahoo Finance | Article


READING BETWEEN THE LINES OF ATHABASCA UNIVERSITY’S NEW HOCKEY MBA PROGRAM

Today’s Slapshot (hockey blog) | Article


HOCKEY EXECUTIVE MBA

Global News Article


BURKE, NHL AGENT TO LAUNCH HOCKEY MBA

SportsNet | Article


FORMER CANUCKS GM BRIAN BURKE SPEARHEADING MBA IN “BUSINESS OF HOCKEY”

VanCityBuz Article