Elevating the Business of Hockey

The global entertainment industry is fast-paced, lucrative, and competitive. All professional sport franchises and entertainment businesses are looking to win fans’ time, attention and money. It’s not enough to be an exciting game with talented athletes … in today’s sports world, branding, operational efficiency, and financial savvy are as critical to team success as recruiting the best players.

Athabasca University has collaborated with the Business of Hockey Institute (BHI) to develop an elite, graduate level, online Executive MBA (EMBA) program with hockey specific courses to elevate the business of hockey. For the first time in hockey’s history, a program is in place to develop the leaders in the boardroom, rather than on the ice.

This exclusive online program is designed for individuals working in a managerial capacity within the hockey industry and related industries. Students will have significant management experience in important functions within the business of hockey including: ticketing, marketing, communications, fan development, customer service, social media, sales, events, building operations, legal, merchandising, finance, media, analytics and hockey operations. Students from hockey related industries will also bring rich perspectives on corporate partnerships, revenue generation, and leveraging fan involvement beyond the game.

The hockey-specific courses build on AU’s internationally acclaimed online EMBA program and focuses specifically on the issues, challenges, and opportunities confronting middle and senior level managers in a rapidly changing, global hockey industry.

The curriculum is challenging.  It concentrates on the key management areas affecting organizational performance (strategy, accounting, analytics, human resources, finance, marketing, operations) as these disciplines impact the game of hockey and its business operations. The online EMBA will bring industry leaders, managers, executives, and academics together to debate, exchange ideas, conduct research, and collaborate. The curriculum requires students to exercise critical thinking and hone their decision-making skills.

MBA Devices

How online works: asynchronous, paced, mobile … learn more »

Michael Mauws

Your AU MBA success team:  academic, administrative, technical, social … learn more »

computer click NEXT STEPS

Speak to an Advisor Online Info Sessions Download a Brochure How to Apply Top Prospects Scholarship

Application Deadlines:

MBA & CHP: March 15, 2017

CHP only: June 15, 2017

Connected Magazine issue 3 (rev6).indd

The Business of Hockey Institute (BHI), and its academic partner Athabasca University (AU), to recognize John F. McDonough with the first-ever honorary Certified Hockey Professional (CHP) designation.

PRESS AND SOCIAL MEDIA

John McDonough, President & CEO, Chicago Blackhawks, to be awarded the Certified Hockey Professional (CHP) honorary designation by the Business of Hockey Institute.
BHI | Press Release


BUSINESS OF HOCKEY (BHI) TO OFFER MAJOR SCHOLARSHIPS TO STUDENTS STUDYING THE BUSINESS OF HOCKEY
BHI | Press release


AN NHL TEAM’S NEXT BIG PROSPECT MIGHT BE AN MBA
The Globe and Mail | Article


RON ROBISON INTERVIEW
CBC Radio | Interview


YOU CAN NOW GO TO GRAD SCHOOL FOR HOCKEY
Bloomberg Businessweek | Article


BACK TO SCHOOL FOR EXECUTIVE MBA HOCKEY STUDENTS AT ATHABASCA UNIVERSITY
Calgary Sun | Article

TO THE HOCKEY NUT, A BALM FOR A MID-LIFE CRISIS
The Sponsorship Report* | Article

*Copyright 2015 (www.sponsorship.ca). Reprinted with permission from the February 2015 issue.

READING BETWEEN THE LINES OF ATHABASCA UNIVERSITY’S NEW HOCKEY MBA PROGRAM
Today’s Slapshot (hockey blog) | Article


HOCKEY EXECUTIVE MBA
Global News Article


BURKE, NHL AGENT TO LAUNCH HOCKEY MBA
SportsNet | Article