Dr Taj is an Assistant Professor at Athabasca University’s Faculty of Business. He gained his PhD in employer branding and strategic HRM from the prestigious University of Glasgow, United Kingdom. He has got rich teaching experience in international universities across Pakistan, United Kingdom, and Canada. His decade long teaching experience at the undergraduate and postgraduate levels (including MBA) across a number of international universities in Pakistan and the United Kingdom has focused on general management, strategic management, and human resource management subjects. He has an industry background and has worked for a number of multinationals before embarking on a full-time academic career in 2007. He has established and enjoys strong industry connections and regularly consults businesses in different aspects of human resource management including employer branding, staff engagement, and implementing change programs. He has provided consultancies on individual basis and also as part of a group of well-established young consultants based in the United Kingdom. He is a Member of the Chartered Management Institute (CMI), an accredited professional institution for management based in the United Kingdom.

Dr Taj’s research interest areas include employer branding, talent management, employee engagement, psychological contract, strategic and international HRM, signaling within/across organizations, and the use of rhetorical strategies to promote authenticity and legitimacy in organizations. He has published his work in a number of internationally recognized management journals and his work on employer branding has recently appeared in the European Management Journal. He is an invited reviewer at the European Management Journal, Corporate Reputation Review, Journal of Productivity and Brand Management, and the Academy of Human Resource Development and sits on the Editorial Board of the International Journal Series in Multidisciplinary Research. He has contributed to book chapters and is currently editing two books; one on employer branding and another on the dynamics of doctoral research. He has successfully bid for a number of research projects and grants over the last few years and has brought research funding of over $100,000. He travels very frequently to speak at national and international conferences and events to share his academic research and experience with the wider academic and practitioner communities.

PhD (employer branding and strategic HRM), University of Glasgow, United Kingdom

Dr Taj’s research interest areas include employer branding, talent management, employee engagement, psychological contract, strategic and international HRM, signaling within/across organizations, and the use of rhetorical strategies to promote authenticity and legitimacy in organizations.

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