Ray Katz, MBA
- Title: Academic Coach, Marketing
- Email: firstname.lastname@example.org
Ray Katz is managing partner at ROI Sports Group which represents growth properties in revenue development and content distribution, and Collegiate Sports Management Group (CSMG), which is focused on aggregating, packaging, and monetizing Division I mid-major, Division II and III marketing rights, intellectual property, and assets, as well as negotiating multi-media rights.
Katz is a seasoned veteran with over 25 years in the industry and is frequently promoted across media including Bloomberg, Thompson Reuters, Associated Press, and the like. He has diverse experience working for a league (NFL), marketing communications agencies (Young & Rubicam, Optimum Sports, The Lord Group, and Source Communications), a network (The Football Network), and league/team/arena properties (The National Football League, The Walt Disney Company, and Madison Square Garden). His expertise is focused across multiple sports marketing disciplines including sports media, sports sponsorship, licensing, ticketing, emerging technologies, as well as research, and analytics.
Prior to founding ROI Sports Group and CSMG Optimum Sports, he also served for 4 years at Source Communications and Source 1 Sports as Executive Vice President. Before that he was Managing Partner at Optimum Sports for six years. Before that successful venture, Katz worked as chief marketing officer and senior vice president of sales for The Football Network. His previous entrepreneurial venture was initiated in 1999, when Katz founded Smartix International, a ticketing, cCommerce and loyalty company.
Katz was heavily involved in the initial curriculum development for the New York University MS in Sports Business program in 2001, and has taught direct marketing, e-commerce, sports media, digital sports media, sports marketing, event marketing, and sports sponsorship courses for both the graduate and undergraduate sports programs at NYU since 1988.
In 2009, Katz joined the faculty at Columbia University, and has taught courses in Foundations of Sport, Sports Marketing and Media, Revenue Strategies and Analytics, Sport Finance, and a Supervised Research Course in conjunction with FOX Sports.
He is also on the board of advisors for the Business of Sports School and the Wharton Sports Business Initiative, as well as Premier League Basketball.
Katz graduated from the University of Pennsylvania and earned an MBA from the Wharton School of Business.
MBA, University of Pennsylvania
BS, Economics, University of Pennsylvania